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6 Benefits of Blogging for Your Small Business

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Small businesses need all the tools they can possibly get to increase their visibility in the market. Even if some people are skeptical about using it for small businesses, a business blog is an equally useful marketing tool just like social media, email marketing, among others. Using blogs draws attention to whatever products you are offering. Business blogging is as ...

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Investing in your SEO for the Highest Return On Investment

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What Does SEO Really Mean?

One of the most difficult areas of marketing is the website and its components which must be addressed separately, in order to be effective in generating leads or followers.  As a consultant I  layout three separate processes to a client that explain the Design, Content, and Optimization phases; all of which interact and should be evolving on a regular basis, in order to raise in ranking on search engines.

I do not claim to be an ...

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Tips for Reducing Stress and Achieving Your Professional Goals

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Reduce Stress Achieve Goals

 

If you are running your own business or working in a demanding industry, then you may feel as if you are stuck in constant catch-up mode. Setting and achieving new professional goals may seem like a pipe dream, but it doesn’t have to. Here are some work tips that will help ...

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How to Build Success from Nothing | Bedros Keuilian on Impact Theory

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How to Build Success from Nothing | Bedros Keuilian on Impact Theory

How to Build Success from Nothing | Bedros Keuilian on Impact Theory

Bedros Keuilian’s rise as a successful entrepreneur and CEO of fitness franchise Fit Body Boot Camp is a product of his struggle growing up poor and being bu…

Source: www.youtube.com/watch?v=0z2Kio2xlGI

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Tips for Taking Advantage of the Gig Economy and Becoming Your Own Boss

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One in four Americans now participates in the gig economy, according to the NY Post. New online and mobile platforms like Uber, Etsy, Airbnb, and Lyft have made it easier than ever to make money in nontraditional ways. These sites have been driving others to embrace gig- or contract-based work of all sorts. But what does it take to become a successful freelancer?

 

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What is the Blue Ocean Strategy?

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Adopt the Blue Ocean Strategy: it ultimately makes competition irrelevant

Tuesday, February 13, 2018 – 01:00 Print Edition Business Lionel Wijesiri

 Today, let us recap what we have reviewed during the past few weeks.   We know that turbulent times have hit worldwide economies. The competition for a share of the consumer’s wallet is becoming more severe. In Chan Kim and Renee Mauborgne’s parlance, the Red Ocean is becoming more and bloodier.  

Companies can only ...

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Being An Effective Leader Is All About Relationships

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Being An Effective Leader Is All About Relationships

by: Patrick J. McKenna

It has been my observation, over the years, that many leaders rank low on empathy. They understand it intellectually, they just don’t pay enough attention, ask the right questions or comprehend that it is not just about what your colleagues think, but about how they feel. To be an effective leader you need to do more than just manage ...

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