Author Archive

Tips for Taking Advantage of the Gig Economy and Becoming Your Own Boss

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One in four Americans now participates in the gig economy, according to the NY Post. New online and mobile platforms like Uber, Etsy, Airbnb, and Lyft have made it easier than ever to make money in nontraditional ways. These sites have been driving others to embrace gig- or contract-based work of all sorts. But what does it take to become a successful freelancer?

 

For starters, ...

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Being An Effective Leader Is All About Relationships

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Being An Effective Leader Is All About Relationships

by: Patrick J. McKenna

It has been my observation, over the years, that many leaders rank low on empathy. They understand it intellectually, they just don’t pay enough attention, ask the right questions or comprehend that it is not just about what your colleagues think, but about how they feel. To be an effective leader you need to do more than just manage the ...

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The Courage of Leading with Humility

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Words are our thoughts presented to others. They create emotions when read or when heard. These emotions range across the spectrum from joyous to rage, inspirational to demotivating, provocative to calming. Oftentimes, the same word draws out varied emotions and can be interpreted differently from one person to the next. A word that I have appreciated for a very long time, but have grown to embrace ever more often in my daily life ...
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New SEO Mantras to Replace Old, Inefficient Thinking

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It’s time for some spring cleaning. I’m not talking about our homes, but rather our thought processes.

Let’s make a pact as an industry to do away with the old ways of thinking that have absolutely no place in what we do anymore. Our industry has truly grown up; there are more effective and sustainable ways to ensure long-term success for our clients.

SEO has changed and evolved, definitely for the better. It’s a very enjoyable time to be working in the ...

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